Not since the Ice Age has anything covered the planet with the all-encompassing coolness of Apple. A formidable finger of this corporate fist has been the almost unexpected success of the iPhone. Already in its 4th generation, the reasons for this popularity practically list themselves.
The impact of the first iPhone on the early and developing smartphone market was almost seismic. Effectively a Swiss Army Knife for the broadband generation the phone offered an unrivalled combination of functionality, flexibility, design and entertainment, all of which have evolved with each generation. Now, through the great-grandchild of this initial prototype consumers can enjoy instant access to music, video, mobile internet and a veritable Mary Poppins’ bag of Apps, all a fingertip away through the iPhone’s high-definition touch screen.
The current format certainly meets enough criteria to satisfy the average tech-head (high resolution Retina display, HD video recording, 5mp camera with LED flash, GPS, OS4) but the ‘everyman appeal’ is surely the key to the success of any product, regardless of the market. In an information age, the ease with which the user can constantly access the internet, and by extension social networking sites, email and downloading is definitely a key attraction for many users. And with all this so soon after the birth of touch-screen technology its practical application is simple yet still incredibly exciting!
And no-one appreciates more than Apple the importance of appearance: a byword for marketability. From the early representations of the Mac as a ‘quirky alternative’ to the PC’s almost stuffy austerity, Apple has continued to combine style and substance without compromising either. The iPhone’s spec, combined with its sleek, sexy, yet simple appearance has been crucial to its commercial success.
However the versatility of the iPhone is possibly its greatest asset with seemingly every possible App for every possible need. It can’t cook your tea but it can find you a restaurant nearby. It won’t make a spouse but will find you a plethora of websites for the next best thing. And if it doesn’t make you happy then you’re a somewhat tough customer to please. Nevertheless despite a few naysayers, and despite the increasing charge of the Android brigade, our love affair with the iPhone seems set to continue.
Oh, and you can call people on it too!
categories: iphone,smart phone,development,mobile,mobile apps,applications,apple,technology,gadgets
Tags: apple, applications, development, gadgets, iPhone, mobile, mobile apps, smart phone, technology
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